BASIS TECHNOLOGY INTRODUCES ROSETTE JAPANESE POSTAL ADDRESS ANALYZER

— New Product Analyzes Complex Japanese Postal Addresses to Ensure Data Quality —

Cambridge, MA, August 20, 2002—Basis Technology, a leading provider of products and services for software globalization and multilingual information processing, today introduced the Rosette Japanese Postal Address Analyzer (JPOST). Part of the Rosette® Globalization Platform, JPOST parses, normalizes and validates Japanese postal addresses. Designed for integration into Data Quality processes, JPOST solves the issues associated with the complexity of the Japanese postal address system by analyzing disparate formats so that duplicate or incorrect records can be identified and removed

The Japanese postal address system is particularly challenging for any company that depends on the accuracy of their address data in applications such as Data Warehousing, Business Intelligence, Sales Force Automation, and CRM. Since the Meiji era (1868-1912), the Japanese government has made several changes to the Japanese postal address system, but has not always applied these changes nationwide. As a result, Japanese postal addresses today contain a mix of legacy and modern formats, urban and rural formats, and unique regional address formats for Hokkaido Prefecture, parts of Kyoto Prefecture, and the Tohoku Region.

“Although a number of data quality vendors have corrected North American postal addresses for years, not all addresses are created equal. Japanese addresses are notorious in the business for being difficult to standardize,” said Guy Creese, Research Director, Aberdeen Group. “JPOST, via its linguistic capabilities, understands these peculiarities and makes Japanese address cleansing much less of a special case. Data quality vendors looking to crack the Japanese market now have access to a tool that will make that task easier.”

JPOST parses Japanese postal addresses into component parts, performs normalization and validation, fills in missing postal code or prefecture components, and looks up possible addresses based on a given Japanese postal code. The product is delivered as a C/C++ API and supports the most common operating systems.

“In addition to the wide variety of postal formats across Japan, the existence of numerous spelling and notational variations for the same address have made the accurate parsing of Japanese postal addresses an extremely difficult undertaking,” said Steve Cohen, EVP and VP of Products, Basis Technology. “We’ve found an increasing need for a solution to this problem as more and more companies begin to handle customer data from all over the world. Relying on our expertise in linguistics and deep understanding of the Japanese language and culture, we developed JPOST specifically to respond to this market need.”

JPOST is the latest addition to Basis Technology’s Rosette Globalization Platform, a suite of interoperable software products designed for applications that analyze and process all the world’s languages.

For more information or to try an online demo, visit www.basistech.com

About Basis Technology

Basis Technology (www.basistech.com) provides software solutions for extracting meaningful intelligence from multilingual text. The company’s Rosette® Platform is a suite of high-performance, highly reliable, interoperable software components designed for applications that analyze and process all the world’s languages.

Top-tier software vendors, content providers, multinational enterprises, and government agencies rely on Basis Technology’s solutions for Unicode compliance, language identification, multilingual search, normalization, transliteration, and entity extraction. Clients include America Online, Convera, Endeca, Google, Hewlett-Packard, InQuira, Inktomi, L.L Bean, Northrop Grumman, PeopleSoft, Siebel Systems, Verity and Yahoo!.

Company headquarters are located in Cambridge, Massachusetts, with branch offices in San Francisco, California; Herndon, Virginia; and Tokyo, Japan. For more information, visit www.basistech.com or call 800-697-2062.