Basis Technology CEO Carl Hoffman Named to Mass eComm 10

—  Massachusetts Electronic Commerce Association Recognizes Industry Leaders  —

Cambridge, MA, April 23, 2001—Basis Technology (www.basistech.com), the leading provider of software globalization solutions, today announced that Carl Hoffman, Founder and President/CEO, was named one of the ten most influential e-commerce leaders in New England by the Massachusetts Electronic Commerce Association (Mass eComm). The Mass eComm 10 Award will be presented to Hoffman at the Association’s Annual Meeting tonight at the Sheraton Boston Hotel & Towers.

“The Mass eComm 10 Award recognizes those leaders who have most effectively promoted e-commerce in our region,” said Tom Hopcroft, President, Mass eComm. “Through his leadership at Basis Technology, Carl Hoffman enables companies from many industries to achieve their global e-commerce goals.”

“E-commerce has revolutionized international business by breaking down traditional barriers, and providing companies with significant new revenue opportunities,” said Carl Hoffman, Founder and President/CEO of Basis Technology. “I am honored to receive this award, which recognizes the achievements of the Basis Technology team in bringing our clients success in global markets.”

Hoffman founded Basis Technology in 1995 to help software companies enter the Japanese technology market. The increasing importance of technology in virtually every business sector encouraged Hoffman to expand Basis Technology to serve companies from many industries that are moving into global markets. Under Hoffman’s leadership, Basis Technology has grown from a specialized services firm to a global solutions provider. This past year, the company:

  • Built Amazon’s online bookstore in Japan and globalized its technology platform.
  • Enabled Lycos to reach top market positions in Japan, Korea, and Singapore.
  • Assisted Lucent Technologies in closing sales with top telecommunications providers in Japan and Korea.
  • Won the New England Technology Fast 50 award, which is based on five-year revenue growth.
  • Doubled its staff and opened new offices in Seattle, San Francisco, and Tokyo.

The complete list of Mass eComm 10 Award winners can be found at Mass eComm’s website, www.massecomm.org and in forthcoming articles in the Boston Business Journal, Boston Globe, and Mass High Tech.

About Basis Technology

Basis Technology (www.basistech.com) provides software solutions for extracting meaningful intelligence from multilingual text. The company’s Rosette® Platform is a suite of high-performance, highly reliable, interoperable software components designed for applications that analyze and process all the world’s languages.

Top-tier software vendors, content providers, multinational enterprises, and government agencies rely on Basis Technology’s solutions for Unicode compliance, language identification, multilingual search, normalization, transliteration, and entity extraction. Clients include America Online, Convera, Endeca, Google, Hewlett-Packard, InQuira, Inktomi, L.L Bean, Northrop Grumman, PeopleSoft, Siebel Systems, Verity and Yahoo!.

Company headquarters are located in Cambridge, Massachusetts, with branch offices in San Francisco, California; Herndon, Virginia; and Tokyo, Japan. For more information, visit www.basistech.com or call 800-697-2062.


About Mass eComm
Mass eComm (www.massecomm.org), the Business Association for the New EconomyTM, promotes global electronic commerce and serves as the hub of the e-business industry in New England. Conceived in 1997, Mass eComm has quickly grown to become the leading e-business association on the East Coast. Mass eComm is the sponsor of ebuzz.org, a national resource site, and is the host of the Mass eComm 10, an annual awards ceremony honoring e-commerce leaders. For more information, please visit http://www.massecomm.org.